Enhanced concessions experience will provide better safety and convenience
YAKIMA, Wash. — The Yakima Valley Pippins are teaming up with FanFood, a technology platform that provides in-venue food and beverage mobile ordering, to offer contactless concession pickup for fans at all Pippins home games.
In anticipation of welcoming fans back to a limited-capacity, socially distanced Yakima County Stadium, subject to local and state restrictions in effect at the time, the Pippins plan to provide guests with the option of a quicker and more convenient concession experience for fans with mobile ordering powered by FanFood. Fans attending games at “The Orchard” will be able to browse the concession menu from their phones, order any time before or during the game and pay directly on the phone. A text alert will notify fans when their order is ready for pickup. Fans can spend more time in their seats and not miss any of the game.
The FanFood platform will provide another way to order food and beverages at The Orchard this summer, Pippins general manager Jeff Garretson said. Fans will still be able to order food at the concession stands as in the past, but long lines won’t be allowed.
“Given how much the Yakima Valley has missed live sports, we want to provide a safe return to the ballpark — and FanFood is an exciting addition that will enhance the experience,” Garretson said. “For months, fans have grown accustomed to online and mobile technologies, so much that all fan demographics have no trouble ordering on their phones.”
In-seat delivery options for an additional charge through FanFood may also be an option, Garretson added.
Since the COVID-19 outbreak, cashless transactions and contactless pickups have risen in popularity for minimizing physical interactions. Locations serving food and beverages including stadiums, arenas, resorts and other locations have increasingly embraced mobile ordering solutions to continue serving guests safely and responsibly throughout the pandemic.
“We’ve seen the pandemic rapidly and permanently changing consumers’ behaviors and mindset, and the new fan experience is defined by both safety and convenience,” said Drake Orser, customer success manager at FanFood. “The Yakima Valley Pippins are a fantastic partner for us as we expand in the Northwest, and look to give fans the opening day experience they deserve.”
FanFood is just one of a number of safety protocols that the Pippins will roll out this summer, Garretson said.
The Pippins are scheduled to open their seventh WCL season at Yakima County Stadium on June 4. Season tickets and mini season ticket plans are on sale by calling the Pippins front office at 509-575-4487 or by email at firstname.lastname@example.org.