West Coast League initiative aims to bring visual medium to all 11 ballparks
YAKIMA, Wash. – Pippins fans will have a new way to catch Yakima Valley’s 32 home games this summer through a new live-video option available at Yakima County Stadium.
Adding a pay-per-view and season subscription options for all home games in Yakima is part of a larger, West Coast League initiative to have all games live-streamed for fans. Both the Pippins and Walla Walla Sweets started a rudimentary Periscope broadcast for home and away games in 2014. In 2016, the Victoria HarbourCats launched a multi-camera broadcast. Earlier this year, the WCL board of directors approved an initiative to help each ballclub capitalize a video-streaming service in each park. The league anticipates that all clubs will have a live-video solution available for all games.
“We’re excited to be able to extend our reach even further with live video for our local fans, and fans outside the area who can’t come to Yakima,” Pippins general manager Jeff Garretson said. “Broadcaster Kevin Vallene has experience both with radio and video broadcasts, and he’s a great asset to have on board as we launch this new medium.
The single-camera operation this year is expected to become a multi-camera setup for 2019, Garretson said. The video stream will include simulcast audio from the Pippins’ English-radio broadcasts on 1460 ESPN Yakima. Advertising options just for streaming video are available, or can be packaged with other advertising mediums, Garretson said.
Single-game and full-season passes will go on sale in May. Some games, or parts of games, may be available for free on certain platforms, such as Facebook Live. Garretson said those details are still being finalized.
The Pippins will use Boxcast, a comprehensive cloud-based solution that includes a full production suite to allow for a great viewing experience. This platform will also allow the Pippins to grow working relationships with local education facilities, as this new initiative creates paying jobs for developing multimedia and video production students.
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