PIPPINSBASEBALL / #ThATWASAWESOME
Zachary FraserPresident, Pacific Baseball Ventures
Phone: 509-575-HITS (4487)
Chief Operating Officer - PBV
Mr. Fraser is the Chief Operating Officer of Pacific Baseball Ventures, Holdco (PBV), the parent company of the Yakima Valley Pippins.
His start in the West Coast League and with PBV was in 2009 as the founding general manager of the Walla Walla Sweets. Since the inaugural 2010 season, the Sweets have been among the nation's best in attendance. Their average attendance ranked No. 23 in 2010 and No. 21 in 2011 among all summer collegiate wood-bat teams, while maintaining a spot in the nation’s Top 40 rankings each year of the teams existence – despite Walla Walla being one of the nation's smallest markets.
Under Fraser’s leadership, the Sweets were recognized for the best marketing campaign in the country in 2010 for their successful launch of the team, and Fraser was recognized as the 2010 WCL Executive of the Year. In four seasons as general manager, Fraser built teams that made two playoff appearances, won a league pennant and saw more than 20 players drafted by MLB teams.
In September 2013, PBV expanded and added the Pippins, with Fraser taking over the executive oversight of both franchises. With a goal to create the best fan experience from one end of the Columbia River Valley to the other, Pippins baseball creates an opportunity for PBV to be a positive influence for change in baseball throughout the entire region. The Pippins have become an established and important part of the Yakima Valley, drawing an average of 40,000 fans a season and winning two division titles in the first three seasons at The Orchard. They are the best expansion team in the history of the league in terms of win/loss record and total attendance after the team’s first three seasons. Following the 2015 season, Fraser handed the day-to-day operational responsibilities to Yakima native Jeff Garretson as the general manager to ensure the long-term success of the Pippins in the Yakima Valley.
Fraser brings veteran experience to the company he helped found. In 2005, Fraser was named general manager of the Orem Owlz, the Pioneer League affiliate of the Los Angeles Angels, where he oversaw a franchise that tripled attendance and revenues within two years. Fraser and his staff resurrected a franchise that had spent years at the bottom of the league in every statistical category, despite having a winning product on the field. By 2007, the Owlz were regularly drawing 100,000 fans per season (up from 40,000 in 2004).
In October 2007, Fraser became the sports marketing manager at One Communications in Rochester, NY, managing the sports marketing and event branding relationships. One Communications, at the time, was the largest privately held CLEC in the United States, and maintained status as the official telecom partner of the Boston Red Sox, Buffalo Bills, Pittsburgh Steelers, and Green Bay Packers while Fraser was there. They also held significant relationships with the PGA, the Baltimore Orioles, and the Boston Marathon, among other properties.
Fraser moved to the Pacific Northwest in 2008 to become director of ticket sales and service for the Seattle Storm, becoming a senior leader as the franchise transitioned to independent ownership following the departure of the Sonics. Fraser's team was among the league's best in season ticket sales, and had four of the league's ten best salespeople.
He is a Rotarian.
A native of Rochester, NY, Fraser and his wife live in Walla Walla, WA and have three children.